Your “need” for perks is holding you back from better insurance, freedom, people, and income.

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A couple of years ago I unexpectedly lost my full-time job. Instead of looking for another position where I was trading time for money, I decided to try entrepreneurship.

In some ways, it wasn’t easy. I had to manage the emotions of a major setback while working smarter than ever. But in other ways, it was a lot easier than I had expected.

I’d wanted to quit my job, and had a fairly simple plan to do so and keep my full-time income. I just had a little push into it much sooner than I had anticipated.

That ended up…

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The goal to read 100 books a year is holding you back from your full potential.

I admire those with big ambitions. I have many of those myself. But after spending so much time with non-fiction books, I’m tired of having to sort through the non-essentials.

I feel like most people set this goal just so they can feel good about themselves by telling somebody about it. “Look how much I’m reading” only makes others feel bad about how little they’re reading. And it makes you sound conceited.

But that’s not the worst part.

Reading so many books each year…

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Two weeks ago I completed the 75 Hard challenge. For 75 days straight I did the following every day:

  • Completed (2) 45-minute workouts, one outside
  • Drank 1 gallon of water
  • Followed a diet with no cheat meals
  • Took a progress picture
  • Read 10 pages of a non-fiction book

It was exciting to see how much weight I’d lost, the improved mental toughness I had, and especially that I didn’t enjoy sweets anymore. To say that 75 Hard changed my life would be an understatement. But these are nothing compared to the biggest benefit I discovered.

This huge life-changing tool I…

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Last month I went to Hawaii for the first time. It was an amazing trip and I loved swimming with sea turtles, relaxing on the beach, exploring in the mountains, and eating the best food on the planet.

As the end of our trip got nearer, I started to get excited to come home. Not because I wasn’t having fun, although I was excited to not be in a sand-covered hotel room anymore.

The real reason was that I love the new perspective that traveling gives me. The world feels bigger when you go new places, and the renewed perspective…

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All truly great thoughts are conceived by walking.

— Friedrich Nietzsche

A couple of years ago I had a desk job as a Civil Engineer. It was tedious work, and my supervisors weren’t always the easiest to work with. My favorite parts of the day were when I was out of the office on break.

Every day would eat lunch at my desk while continuing to work so I could take a long walk for my lunch break. …

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Having the perfectly planned day get ruined sucks.

You do everything right, even preparing well the night before, only to get sidetracked by an unexpected email, meeting, or feeling of apathy or distraction.

Research says it takes an average of 23.25 minutes to return to a task after an interruption. But the distractions usually don’t stop after the first one. As the day wears on, your perfect plan fades into a mere memory.

You’ve got projects to get done though. Ideas you want to share with the world. Fun to have with your family and friends. …

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One or two hours wasted does not mean the day is wasted.

An unproductive day doesn’t mean your week is over.

A week of distraction isn’t a signal that your whole month will suck.

Taking a month off won’t make you inefficient for a whole year.

And even when you struggle for a whole year, it’s not a sign that you’re permanently destined to failure.

It’s easy to be hard on yourself when you have a hard time focusing. You catastrophize and think that you’ve failed this time period, so you might as well give up for the rest.


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It’s happened many times. You commit to a goal or action, pump yourself up for it, and when the time comes to perform, you give in to the temptation to quit. It’s not your fault though, you just haven’t learned how to force yourself to stick to it. To do this, all you need a Ulysses contract.

A Ulysses contract is a way of forcing yourself to accomplish a goal by anticipating the potential temptations that will make it hard to complete and establishing rules for yourself so that you don’t give up when it gets hard.

I understand that…

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In Disney’s Hercules, a unique promise is made to Hades when he tells The Three Fates of his plan to free the titans and take over Olympus.

“Should Hercules fight, you will fail.”

They then begin to cackle as they disappear, leaving him to carry out his plan.

Hades assumes that Hercules’ strength will be his downfall. If he can remove the young man’s strength then the threat against Hades’ attempt at ruling Olympus is gone, and his plan is a guaranteed success.

But Hades was wrong. The promise wasn’t that if Hercules fought with his strength, it was that…

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“The only real failure is the failure to try, and the measure of success is how we cope with disappointment.”

― Deborah Moggach

You’ve lost your job. You’re down on your luck. Your car broke down or you missed your flight. You didn’t make the team.

“I’m not good enough,” you think. “Life’s not fair. I wish this were easier, I wish I had what the successful people have.”

We’ve all been there, and it’s no fun. But staying there isn’t going to get you where you want to be. …

Luke Rowley

Goal Engineer. Get my free starter kit to help you stay motivated to reach your goals all year long:

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