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How Often You Should Set Goals (It’s Not Yearly)

Luke Rowley
3 min readOct 25, 2022

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Photo by Kelly Sikkema on Unsplash

Why Yearly Goals Don’t Work

It’s the last week of December and you’re thinking about the new year ahead. You’re an ambitious person, so you get excited thinking about all you can accomplish in the next 12 months. You set a few big goals and can’t wait to start seeing results.

Fast-forward a few weeks and it’s the middle of February and you’ve given up on all of your goals.

What went wrong?

While there are many reasons that we fail at goals, the one I want to focus on today is the timeline on which we set, plan for, act on, and track our goals.

The problem with yearly goals is that it’s just too big of a time period for our minds to accurately understand what’s doable. And it makes the goals we set far too overwhelming to be achievable.

So what do we do instead?

Set Goals Every 13 Weeks

Answering the question “what can I accomplish in the next 91 days?” is far easier than trying to anticipate what’s going to happen in the next 365 days.

Not only that, but imagine if you could have that end-of-December excitement four times every year instead of just once.

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Luke Rowley
Luke Rowley

Written by Luke Rowley

Goal Engineer. Get my free 5-day email course to learn my 4–4–4 goal-setting system so you can stick to your goals all year long: https://bit.ly/3f8bhyR

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